
They're restructuring how they work with design professionals—making their best people easily reachable.
As both an architect and former global manufacturer, I understand both sides of the relationship equation.
After 30 years in the space, this is what truly matters:
Design professionals welcome help from trusted experts;
They have trouble finding the help they need;
They engage early and often with their trusted advisors, while rejecting most inquiries from sales reps


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"Every. Single. Manufacturer's Rep should be required to take this course before entering an architect's office."
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